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In response to the controversy, BBH updated its blog post with some additional information that perhaps might have helped people stay relaxed in the first place. On the one hand, the agency wrote, it isn't selling anything, and the homeless folks with the hot spots are not wearing any kind of branding. "There is no commercial benefit whatsoever," BBH claims. On the other, the "Hotspot Managers" get to keep all they earn, and don't have to share it with anyone. Even better, it doesn't matter, if they're successful getting donations: They were guaranteed a minimum of $50 a day for no more than six hours of work--a rate that exceeds Texas' minimum wage of $7.25 an hour. Yet BBH also claims that the hot-spot managers have generally been earning in excess of that minimum $50, thanks to the generosity of Wi-Fi-seeking SXSW attendees.
More to the point, no one at SXSW seems to be talking about this at all, strongfit designers fly away by rose halsey case for apple iphone 7 - white/pink/blue and those who have commented on the various blogs seem to be generally supportive of the effort, And why not? The effort helps people, and it doesn't claim any branding benefit for BBH, Although it's certainly unlikely that the initiative would have gone unnoticed by the press, it's obvious that more people have heard of the program--and therefore sought out a homeless hot spot--because of the negative attention from a few blogs..
Ultimately, this does point to a couple things. First, for all the excitement that surrounds SXSW--and that brings hundreds of competitive tech reporters to town--there's a serious shortage of hard news to feed the beast. And that means that stirring up debate is good for page views. Second, because of that dynamic, there's a real temptation to jump to conclusions without knowing all the facts. Everyone's guilty of that, and I'm no exception. But in the specific case of the homeless hot spots, I just don't see any harm--and the level of outrage that seems to be emanating from a few bloggers far outweighs the angst on the ground here.
A few high-profile blog posts have gotten a lot of people upset about a program that might very well be helping people who really need the assistance, CNET's Daniel Terdiman weighs in, commentary AUSTIN, Texas--If you've been reading South by Southwest-centered blogs strongfit designers fly away by rose halsey case for apple iphone 7 - white/pink/blue over the last 24 hours, you've probably gotten a sense of the outrage over what's being called the "homeless hot spots" program, If you don't know what that's about, let me catch you up, A marketing agency sent some Austin homeless folks out on the streets, wireless hot spots in tote, with the idea that SXSW attendees in desperate search of Wi-Fi would pay a few bucks for the connectivity and for the chance to help out someone in need..
My question is, why only walking navigation? I mean sure, iOS users in particular should be happy to be getting any turn-by-turn navigation at all, but I can't think of many use case scenarios that call for this. Except maybe biking? Or maybe it's a cold day, and you'd rather store your phone in your beanie than hold it out in front of you? In any case, it's still something. And it could be that Nokia is just testing the waters before releasing its driving navigation feature. Let's hope that's what it is.
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