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The iPhone and Android home screens have space for only 16 icons, and many of those spots are already taken by core features such as the phone, messaging, and map icons. Ask random, non-techie friends to pull out their phones, and chances are that their home screens will be populated by ComScore top 50 properties such as Yelp and The Huffington Post. Actually, I always ask techies pitching me an awesome new app to show me their phones, and usually they don't have anything other than ComScore 50 properties either.

So are apps over? Of course not, But the initial scrum is over, and apps are now just another form of entertainment vying for consumers' fickle attention, And just like other mass media, they area subject to a power law where a few apps get almost all of the attention, The Mayans were right iphone screen protector with buttons about one thing, There is a looming extinction event this year -- of apps that fail to capture a mass audience, In the past week, two high-profile mobile apps were effectively shut down and acquired -- Hipster by Aol and Oink by Google, Both had big PR buildups, rave reviews from the tech press, and strong usage from the digerati..

Does Verizon throttle unlimited data service, too?. Dear Maggie,I've heard about how AT&T throttles its unlimited data customers who use too much data. I am a Verizon Wireless customer who also has a data plan. Does Verizon have the same sort of throttling policy? I haven't noticed myself, but I don't think I use that much data. Anyway, I just wanted to know if this is something I should be concerned about if I do start using more data. Dear Kim,The short answer to your question is yes, Verizon does slow down the heaviest data users on its unlimited data plan. But the way Verizon "throttles" users is different from the way that AT&T has implemented the policy.

Like AT&T did initially with its policy, Verizon also targets the top 5 percent of the heaviest data users, But the company uses network intelligence to only slow down those heavy data users when the network is actually congested, The way it works is that if you iphone screen protector with buttons use more than 2GB of data per month, Verizon is likely to identify you as being in the top 5 percent of data users, Once you've been identified as a heavy data user, when the cell site you are in gets congested, Verizon will slow down your access until the network is no longer so crowded..

Once the congestion has subsided or you move to a different cell site that isn't congested, your speed returns to normal. Depending on how congested the network is your service could be slowed for a few minutes or for several hours. The policy only applies to customers with unlimited data plans on the 3G network. Verizon doesn't slow down data for 4G customers. Here is how Verizon explains it on its Web site. 95% of our data customers will not see any change in service. You'll continue surfing the Web, downloading music, uploading pictures and sending emails just as you always have. The highest data users, the top 5% with 3G devices on unlimited data plans, may experience managed data speeds when connected to a congested 3G cell site after reaching certain data-usage levels in a bill cycle. High data users will feel the smallest possible impact and only experience reduced data speeds when necessary for us to optimize data network traffic in that area.