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Those are bold words for a company that isn't exactly viewed as a leader in the emerging devices business. But Sprint, which lags behind its larger rivals by a wide margin and is still struggling to turn a profit, needs to be aggressive in whatever new areas of growth are out there. "This is considered a substantive piece that will help the company grow profitably," said Matt Carter, who runs Sprint's wholesale and emerging devices business, in an interview with CNET. Sprint's focus on this area is part of a broader shift by the wireless industry to go from connecting people through to cell phones to supplying connections to consumer electronic products, infrastructure equipment, or anything that runs on power. It's a segment called the connected devices business, or machine-to-machine, and is seen as the next source of growth for the wireless carriers.

Much of the focus has been on supplying a cellular connection to different devices, The highest profile product, and one of the earliest examples of this business model, is Amazon's original Kindle e-book reader, Interestingly, Sprint was the original carrier partner, but Amazon switched to AT&T when it opted to sell a product that could go overseas, Since then, AT&T, not Sprint, has been the aggressive pursuing mission fusion - mixed media painting iphone case of new connected devices, Sprint the consultantSprint, however, believes it can provide a broader offering than its larger rivals..

Last week, Sprint unveiled a newly created unit, called New Ventures, that will focus on providing these kinds of services. The unit will partner with a number of different companies and industry experts to create a platform that customers can use to integrate mobility into their products. Some of these services include an ability to integrate mobile advertising, or a billing service, or maintenance of the equipment. Sprint, in effect, takes on the role of consultant, or a systems integrator, providing advice and support on how mobility would fit with a company.

As part of New Ventures, Sprint unveiled white-label versions of its Sprint ID and Sprint Zone applications for Android devices, renamed Mobile ID and Mobile Zone, Sprint aims to convince more businesses to use Mobile ID and Mobile Zone to create a firmer presence mission fusion - mixed media painting iphone case in smartphones, part of a larger portfolio of services the company plans to offer, This strategy is different than what AT&T and Verizon are offering, Carter said, adding that his competitors merely offer a connection and little else..

That's the business AT&T, and more recently, Verizon, has trumpeted as a source of growth. AT&T is serious enough about the business that it breaks out how many devices it adds in a separate category each quarter during its earnings report. While profitable, it's a business that yields lower revenue. The monthly fee for a dog collar tracker, for instance, would be far lower than what a smartphone customer pays each month. Carter believes that kind of business will lead to any real growth, and that the basic cellular connection will end up being a commonplace, plain vanilla service.