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Facing households with multiple mobile devices, some carriers have been considering hared data plans as a way to provide lower-cost but more comprehensive access. Verizon Wireless recently said it will offer such a plan by mid-year. Carriers are even trying to retain subscribers by offering incentives, such as device buyback programs and leasing plans, according to the report. Finally, the industry is pushing customers toward faster and more efficient networks. A full 82 percent of the carriers surveyed said that at least 90 percent of their customers are now covered by 3G, up from 67 percent in 2010. And seven of the carriers pointed out that they're rolling out 4G networks, up from just three the prior year.

"There is significant pressure on carriers to migrate to the most efficient networks while needing to address the issue of spectrum scarcity," PwC U.S, advisory wireless leader Dan iphone case mold Hays said in a statement, "We are beginning to see carriers shut off legacy networks and force customers to migrate to new technologies."But even here, challenges remain, Carriers need to continue to invest in their networks despite the expense and the slower growth in subscribers, Looking ahead, PwC expects providers to look into network sharing agreements and other types of partnerships to spread the cost..

Hit by higher smartphone subsidies and lower voice usage, mobile carriers are working hard to find other ways to make a buck, a consulting report finds. Facing greater expenses, the wireless industry is trying to drum up profits by relying more on such services as prepaid and mobile broadband, says a report out today from PwC. Surveying wireless carriers in the U.S. and Canada last year, PwC found a variety of challenges to their profitability. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.

The challenge for Pay With Square is to break out from its niche and become a mainstream competitor to services like Google Wallet, At this point, the mobile payments space is up for grabs with no firm taking a dominant position, Whether it'll be Square, Google, the joint carrier venture Isis, or countless other mobile payment solutions that actually takes hold remains to be seen, For Square, the odds seem to be against it, According to All Things Digital, which first reported on the new app, only 75,000 of Square's 1 million iphone case mold merchants allow for payments through Pay With Square, According to the Google Wallet Web site, MasterCard PayPass -- just one of the ways users can pay with Wallet -- is available at more than 140,000 merchant locations across the U.S..

Pay With Square is available now in the App Store and Android Market. The app works on all iPhone flavors, as well as Samsung's Galaxy line, the HTC Evo 3D, the Nexus S, and the Motorola Photon 4G. The offering still lets customers pay for purchases from their mobile devices, but now makes it easier to find merchants that use Square's service. Square has delivered a few improvements (and a new name) to its mobile payment service. The application formerly known as Card Case has been rebranded "Pay With Square," the company announced today. Square hasn't said why it changed its mobile app's name, but the branding appears to make it clearer to users what they should do with the app. Card Case was, after all, a cryptic name for a mobile-payment solution.